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The first websites were used essentially as electronic business cards, and therefore offered no functions for follow-up. Today, however, we have seen the use of audio and video within web sites increase. Interactive features such as blogs, forums, polls, games, dynamic portals, e-newsletters, e-commerce, and other functions are developed or improved daily.
The Value of Email
- A recent study showed that over 70% of business users prefer e-mail to postal mail
- The cost of email is far less than postal mail
- Email is convenient (most Americans have a computer in their homes)
- E-mail can be sent across the country in moments, and can be accessed anywhere Internet connectivity is available
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By implementing features such as blogs, newsletters, and games, visitors are invited to become involved -which is the primary goal of a successful Internet Presence. As features are improved and new features evolve, updates are made as part of the daily commitment to managing the Internet Presence. Staying in touch with your Internet visitors will generate more sales opportunities and better leverage your web investment. By inviting your customers to participate in the business, they will adopt a sense of ownership. This loyalty then encourages the "adopted sales team" to tell others about your products or services. The best form of Advertising is "Word-of-Mouth"!
Ready to Get Started? Contact CIS Today!
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